Monday, October 18, 2010

The Story Behind GreatValueBuys

GreatValueBuys was founded because we were unable to find what we need at a reasonable price in the market. Like many of you, we shopped for office wear and accessories in departmental stores.

Major brands of belts sold in department stores offer the buckle together with your belt purchase. However, any guy who uses leather belt will know that belt buckles usually outlive its leather belts due to wear and tear. Obviously, brands that sell packages containing 1 belt and 2 buckles are not putting themselves in the shoes of consumers! It was almost impossible to find cheap replacement belts for removable buckles, so we were “forced” to buy belt+buckle bundles and ended up having a growing collection of removable buckles. One fine day, we decided to stop paying for more buckles which we do not need, and the concept of GreatValueBuys.com came up: an online shop offering belts and buckles separately, so that you can pay only for what you need - for many of you, a replacement belt for your existing buckle.

While we started preparations for GreatValueBuys, we realized that we could help people to save on more items rather than just on belts. It is common to find cufflinks priced in the range of $39.90 to $69.90, even though they are not exactly “branded” items. It is an accessory we find to be grossly over-priced, probably because it was priced to match its status as an accessory for the elite. In recent years, cufflinks have become a common accessory for men, and cufflink shirts under $100 are now easily available. However, the prices of cufflinks have not dropped to become more affordable. As such, cufflinks are added to the range in GreatValueBuys, so that men can look good for less.

Discovering our (and your) needs is an on-going process. As GreatValueBuys grows as a company, we do hope to widen our range and offer more affordable products that suit your needs. If you would like to suggest a product for us to carry, we would love to hear from you via email at marketing@greatvaluebuys.com.